This week, we didn't have any specific learning content this week. Instead, we focused on 1 on 1 tutorials with our lecturer Daniel. I was glad to have a check-in of our branding project like this, as I’m always grateful for feedback to give me direction of where to go with my work and feedback on where I’m currently at.

My feedback

The feedback I received was majorly positive. However, it was pointed out to me that I may be making the project too difficult for myself by adding loads of complex features completley from scratch. Therefore, I will take a step back and look at how I can move forwards with what I can realistically create and use some of the features I gathered in my interface inventory, as which will make it much easier by giving me a better starting point.

Reflection

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Based on the 1 to 1 discussion I had about my work, I’m confident that I’m making good progress. I was glad to have this ‘check in’ of sorts, as it marks an opportunity to reflect on my current project. I feel that I was letting my mind run too free with some of my deliverable ideas, particularly my app, as I had loads of complex ideas of what to include. Reflecting of this, I can see that the things I had in mind weren’t realistic goals to get for a Figma prototype, particularly given the time I have to actually create my touch points.

I feel that I have a much better sense of direction for areas of focus and improvement, particularly for my app interface. I will ensure to take the advice I received and apply it to my project to strengthen my outcome and produce something much more effective. In my future projects, I will try to be more mindful of what is realistic, as I can see how setting unrealistic expexctations for myself creates avoidable stress and confusion.

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Commercial Brand