I completed a number of case studies to help me along with my project. At this stage, I have finalised most aspects of my brand and a moving on to creating an interface and set of brand guidelines.
My brand ‘OpenBooks’ is a sub-brand for Northern Ireland’s leading library; NILibraries. OpenBooks aims to encourage young people to get into reading, since there has been a significant decline in the number of people who read pbyhsical books over the past several years.
The first case study which we were asked to consider was a brand which uses a similar colour scheme to the brand we’ve developed. The first brand that came to mind was Cadbury, as I’d made a joke during creating a poster for a task that it looked like a Cadbury advert. ****
Cadbury was established in 1824 in the UK. They have a fairly regularly updated Guideline book, with the most recent published version I found being from 2020., From here, I found out a range of things I couldn’t have if I didn't compile this case study;
Colour was my main focus for this brand, as it is the focus of my case study. Much like my brand OpenBooks, purple is the main colour for Cadbury’s brand. Thye pride themselves in using this colour since 1824, claiming that the colour makes the nation think of their brand. They take what I think is a really innovative approach to their secondary colours; they base it on real world colours of things associated with their brand.
Primary colours Their primary palette consists of ‘Cadbury purple’, ‘Cadbury gold’ and white.
They justify the reasons for these as follows:
Secondary colours They have two main secondary colours: