As part of our deliverable, we have been asked to produce a set of brand guidelines.

What are brand guidelines?

Brand guidelines are a document which explain and justify the design of a brand. It almost acts like a rulebook, explaining why designs were chosen and how people should present the brand in future. Having a clear set of brand guidelines allows multiple designers to create consistent work as they can refer to it when making decisions and ensure they follow the brand values, colours and a range of other guidelines that may be included.

My brand guidelines

ideas

• mission statement

  “Open Books is a service dedicated to encouraging the opening of books. Often, avoidance of reading stems from simple unfamiliarity; people don’t know where to start. OpenBooks as a LibrariesNI sub-brand to encourage young people to start reading regardless of how they feel.”

• values explained

  • Encouraging - Library population and the number of regular readers has declined in recent years. Open Books keeps this at the heart of our mission, with a focus on encouraging young people to rediscover this hobby.
  • Calm - We want to focus on the physical experience of reading- our service is aimed to be alongside rather than instead of libraries. We want to keep things calm, as opposed to overwhelming and distracting.
  • Personal - Personalisation is at the centre of Open Books. From locations, to library cards to carefully selected recommendations, there are countless options specifically catered to our users.
  • Straightforward - We want users to enjoy our service and gain a passion in reading, rather than being confused or distracted of our mission or what we aim to do.
  • Welcoming - People with all kinds of reading experience are welcomed to Open Books. In fact,

• logomark and wordmark

• typography - size, headings,allignment, bold, etc etc, logo vs heading vs app content type

• colour

• photography

• tone of voice

• application